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Consumer behavior and managerial decision making

658.8342
KAR

47040
46718
46719

Kardes, Frank R. Consumer behavior and managerial decision making / by Frank R. Kardes. - 2nd ed.. - New Delhi : Prentice-Hall, 2002
xviii,457p.:ill. Inclides bibliographical references and index. 81-203-2221-5 Rs.225 * Consumer behaviour Consumer judgment Consumer memory Managerial decision making

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