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Customer relationship management: integrating marketing strategy and information technology.

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Zikmund, William G Customer relationship management: integrating marketing strategy and information technology. / William G.Zikmund, Raymond Mcleod Jr. and Faye W. Gilbert. - 3rd ed.. - New Delhi : Wiley India Pvt.Ltd, 2005 9788126528059 Rs.329.00 * HSS * Raymond McLeod Jr. * Title

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