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Essentials of managing marketing

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Capon, Noel Essentials of managing marketing / by Noel Capon and Siddharth Shekhar Singh. - 1st. - New Delhi : Wiley India Pvt. Ltd., 2014
xxviii,677 v.p. :ill. Includes index. 9788126548514 * Marketing- management * Singh, Siddharth Shekhar , Auth. * Title

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