658.8 CAP 97596 97597
Capon, Noel Managing marketing: a concise approach / by Noel Capon and Siddharth Shekhar Singh. - 1st. - New Delhi : Wiley India Pvt. Ltd., 2015 xxvii, 449p. :ill. Includes index. 9788126548521 * Marketing- management * Singh, Siddharth Shekhar , Auth. * Title
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