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Consumer behavior

658.8342
SCH

97836
97837
97838
97839
97840
97841
97842
97843
97844
97845

Schiffman, Leon G. Consumer behavior / by Leon G Schiffman, Joseph Wisenblit, S Ramesh Kumar. - 11th ed.. - Noida : Pearson India, 2017
xxviii, 508p.:ill. Includes index. 9789332555099 * Consumer behaviour Consumer judgment Managerial decision making * Wisenblit, Joseph Kumar, S Ramesh * Title

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