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Services marketing: People, technology, strategy

658.8
WIR

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Wirtz, Jochen Services marketing: People, technology, strategy / by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee . - 8th. - Noida : Pearson, 2018
xxii, 815p.:ill 9789332587687 * Management * Lovelock, Christopher Chatterjee, Jayanta * Title

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