Marketing engineering computer-assisted marketing analysis and planning (Record no. 12298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160330s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0-321-00194-x |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library-NITS |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | LIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing engineering computer-assisted marketing analysis and planning |
| Statement of Resposibility | by Gary L. Lilien and Arvind Rangaswamy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Addison-Wesley |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xvii,350p.:ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - Subject | |
| Subject | Market strategy |
| 650 ## - Subject | |
| Subject | Marketing data-Processing |
| 650 ## - Subject | |
| Subject | Marketing-Decision making |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Rangaswamy, Arvind. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 521 ## - | |
| -- | Know How |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 LIN | 59713 | 03/30/2016 | 03/30/2016 | Books |
