Advertising management selected readings (Record no. 1391)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160330s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library-NITS |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | ADV |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management selected readings |
| Statement of Resposibility | edited by Harper W. Boyd and Joseph W. Newman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bombay |
| Name of publisher, distributor, etc | D.B.Taraporevala |
| Date of publication, distribution, etc | 1972 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xi,569p.:ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - Subject | |
| Subject | Advertisement |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Boyd, Harper W. ed |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 659.1 ADV | 1349 | 03/30/2016 | 03/30/2016 | Books |
