Consumer behaviour and advertising management (Record no. 14669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160330s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9788122419474 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library-NITS |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1019 |
| Book Number | / KHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khan, Matin |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour and advertising management |
| Statement of Resposibility | by Matin Khan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | New Age |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xv,374p. |
| 500 ## - GENERAL NOTE | |
| General note | Including Index |
| 650 ## - Subject | |
| Subject | MBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 521 ## - | |
| -- | U.V.C., Kolkota |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 659.1019 / KHA | 89708 | 03/30/2016 | 03/30/2016 | Books |
