Strategic marketing: creating competitive advantage (Record no. 20782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00722nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160330s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9780199642601 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library-NITS |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | WES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | West, Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing: creating competitive advantage |
| Statement of Resposibility | by Douglas West [and] John Ford [and] Essam Ibrahim |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United states |
| Name of publisher, distributor, etc | Oxford university press |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxv, 569p. ill |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | marketing |
| 650 ## - Subject | |
| Subject | Marketing-decision making |
| 650 ## - Subject | |
| Subject | marketing-management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Ford, John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 521 ## - | |
| -- | Allied publishers, Kolkata |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86658 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86659 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86660 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86661 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86662 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86663 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86664 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86665 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86666 | 03/30/2016 | 03/30/2016 | Books | |||||
| National Institute of Technology, Silchar | National Institute of Technology, Silchar | 03/30/2016 | 658.8 WES | 86667 | 03/30/2016 | 03/30/2016 | Books |
