Marketing management: global perspective, Indian context (Record no. 29566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00635nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20240920170445.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240920b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781259026416 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library-NITS |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: global perspective, Indian context |
| Statement of Resposibility | by V S Ramaswamy, S. Namakumari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | N. Delhi |
| Name of publisher, distributor, etc | McGraw-Hill Education |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv, 788p. |
| 365 ## - TRADE PRICE | |
| Price amount | 795.00 |
| Currency code | Rs. |
| 650 ## - Subject | |
| Subject | Management |
| -- | Marketing management |
| 700 ## - Added Entry Personal Name | |
| Relator code | Auth. |
| Added Entry Personal Name | Namakumari, S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | DL(MBA) | 09/20/2024 | P. T. Books International, N. Delhi | 658.8 RAM | 96733 | 09/20/2024 | 09/20/2024 | Books | |||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | DL(MBA) | 09/20/2024 | P. T. Books International, N. Delhi | 658.8 RAM | 96734 | 09/20/2024 | 09/20/2024 | Books | |||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | DL(MBA) | 09/20/2024 | P. T. Books International, N. Delhi | 658.8 RAM | 96735 | 09/20/2024 | 09/20/2024 | Books | |||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | DL(MBA) | 09/20/2024 | P. T. Books International, N. Delhi | 658.8 RAM | 96736 | 09/20/2024 | 09/20/2024 | Books | |||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | DL(MBA) | 09/20/2024 | P. T. Books International, N. Delhi | 658.8 RAM | 96737 | 09/20/2024 | 09/20/2024 | Books |
