Whats in a name? Advertising and the concept of brands by John Philip Jones and Jan S. Slater

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi Prentice-Hall 2003Edition: 2nd edDescription: xxiii, 308p. :illISBN:

Subject(s):

DDC classification:

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	National Institute of Technology, Silchar	659.1 JON (Browse shelf(Opens below))	Available		60001

Previous	No cover image available	No cover image available	No cover image available					Next
Previous	659.1 ADB Advertising management selected readings	659.1 ADV Advertising management selected readings	659.1 IND Management of advertising in SSI	659.1 JON Whats in a name? Advertising and the concept of brands	659.1 MEN Sales forecasting management : a demand management approach	659.1 MOR Advertising: A marketing perspective	659.1 WEL Advertising : Principles and practice	Next

Includes index.

Akansha

There are no comments on this title.

to post a comment.