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Total customer value management: transforming business thinking by Gautam Mahajan
Material type:
TextLanguage: English Publication details: New Delhi Sage Response 2011Edition: 1st editionDescription: xx, 326p ; 23 cmISBN: - 9788132103127
- 658.812 MAH
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National Institute of Technology, Silchar DL(MBA) | 658.812 MAH (Browse shelf(Opens below)) | Available | 96577 |
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| 658.812 GUR Organisational schizophrenia: impact on customer service quality | 658.812 JON Napoleonic leadership: a study in power | 658.812 KUM Profitable customer engagement: concept, metrics and strategies | 658.812 MAH Total customer value management: transforming business thinking | 658.827 HAL Darwin's brands: adapting for success | 658.827 KOT B2B marketing | 658.827 KOT B2B marketing |
Includes bibliographical references and index
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