TY  - BOOK
AU  - Hackley Chris
TI  - Doing research projects in marketing, management and consumer research
SN  - 0-415-26894-X
U1  - 658.8 
PY  - 2003///
CY  - London
PB  - Routledge
KW  - Consumer reseach
KW  - Marketing management
KW  - Marketing reseach
N1  - Includes bibliogarphical references and index; Overseas
ER  -