TY  - BOOK
AU  - Lilien, Gary L.
AU  - Rangaswamy, Arvind.
TI  - Marketing engineering computer-assisted marketing analysis and planning
SN  - 0-321-00194-x
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - Addison-Wesley
KW  - Market strategy
KW  - Marketing data-Processing
KW  - Marketing-Decision making
N1  - Includes bibliographical references and index; Know How
ER  -