TY  - BOOK
AU  - Boyd, Harper W. ed
TI  - Advertising management selected readings
U1  - 659.1 
PY  - 1972///
CY  - Bombay
PB  - D.B.Taraporevala
KW  - Advertisement
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -