TY  - BOOK
AU  - Montgomery, David B.
AU  - Urban, Glen L.
TI  - Management science in marketing
U1  - 658.8 
PY  - 1974///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
KW  - Marketing
KW  - Marketing-Information system
N1  - Includes index
ER  -