TY  - BOOK
AU  - Kelley, Eugene J. 
AU  - Lazer, William 
TI  - Managerial marketing:perspectives and Viewpoints : a source book
U1  - 658.8 
PY  - 1968///
CY  - Bombay
PB  - D. B. Taraporevala
KW  - Marketing management
KW  - Marketing services
N1  - includes index
ER  -