TY  - BOOK
AU  - Jain, Subhash C.
TI  - Marketing strategy : Planning, implementation and control
SN  - 9788131505434
U1  - 658.848 
PY  - 2004///
CY  - New Delhi
PB  - Cengage Learning Private Limited
KW  - Management
N1  - includes index; Allied Publishers, Kolkata
ER  -