TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 81-203-1839-0
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Globle marketing
KW  - Marketing
KW  - Marketing management
N1  - Includes index; Aryan
ER  -