TY  - BOOK
AU  - Kardes, Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 81-203-2221-5
U1  - 658.8342 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Consumer behaviour
KW  - Consumer judgment
KW  - Consumer memory
KW  - Managerial decision making
N1  - Inclides bibliographical references and index; Advanced Study
ER  -