TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Marketing
SN  - 9780070151567
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education .
KW  - Marketing
N1  - Includes bibliographical references, glossary and index; Allied Publishers, Kolkata
ER  -