TY  - BOOK
AU  - Kotler, Philip
AU  - Lane, Kevin
TI  - Marketing management : a south asian perspective
SN  - 9788131716830
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing management
N1  - Includes glossary and index; Allied Publishers, Kolkata
ER  -