TY  - BOOK
AU  - Percy, Larry
AU  - Elliott, Richard Rosenbaum
TI  - Strategic advertising management
SN  - 9780199605583
U1  - 658.81 
PY  - 2012///
CY  - UK
PB  - Oxford university press
KW  - advertising management
KW  - Sales promotion
KW  - strategic planning
N1  - Includes index; Allied publishers, Kolkata
ER  -