TY  - BOOK
AU  - West, Douglas
AU  - Ford, John
TI  - Strategic marketing: creating competitive advantage
SN  - 9780199642601
U1  - 658.8 
PY  - 2013///
CY  - United states
PB  - Oxford university press
KW  - marketing
KW  - Marketing-decision making
KW  - marketing-management
N1  - Includes index; Allied publishers, Kolkata
ER  -