TY  - BOOK
AU  - Clow , Kenneth E
AU  - Baack, Donald
TI  - Integrated advertising, promotion and marketing communications
SN  - 9788131763292
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Management
N1  - includes index; Allied Publisher, Kolkata
ER  -