TY  - BOOK
AU  -  Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing : People, technology, strategy
SN  - 9788131759394
U1  - 658.8 
PY  - 2011///
CY  - Delhi
PB  - Pearson
KW  - Management
N1  - Allied Publisher, Kolkata
ER  -