TY  - BOOK
AU  - Wells, William D.
AU  - Burnett,John 
TI  - Advertising : Principles and practice
SN  - 9788131714140
U1  - 659.1 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Management
N1  - includes index; Allied Publishers, Kolkata
ER  -