TY  - BOOK
AU  - Loudon, David L
AU  - Bitta, Albert J. Della
TI  - Consumer behavior : concept and applications
SN  - 9780070473812
U1  - 658.8342 
PY  - 2013///
CY  - Nwe Delhi
PB  - Mc Graw Hill Education
KW  - MBA
N1  - Includes bibliographical references and index; SBA, Kolkata
ER  -