TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 9788126536245
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing-Management
KW  - Strategic planning
N1  - Includes index; SBA, Kolkata
ER  -