TY  - BOOK
AU  - Trott, Paul
TI  - Innovation management and new product development
SN  - 9788131728031
U1  - 658.575 
PY  - 2010///
CY  - Noida
PB  - Pearson India
KW  - Technological innovations--Management
KW  - Product management
KW  - Technological innovations
KW  - Strategic planning
KW  - Industrial management
N1  - Includes index
ER  -