TY  - BOOK
AU  - Jauhari. Vinnie
AU  - Dutta, Kirti
TI  - Services marketing: text and cases
SN  - 9780199456161
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Oxford University Press
KW  - Service industries--Marketing
N1  - Includes index
ER  -