TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary  
AU  - Agnihotri,  Prafulla 
TI  - Principles of marketing
SN  - 9789352865611
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Pearson India
KW  - Globle marketing
KW  - Marketing
KW  - Marketing management
N1  - Includes index
ER  -