TY  - BOOK
AU  - Moran, Alvin
TI  - Advertising, promotion and marketing communications
SN  - 9781632409102
U1  - 658.802 
PY  - 2019///
CY  - New York
PB  - Willford Press
KW  - Management
KW  - Marketing
N1  - includes index
ER  -