TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumari,  S. 
TI  - Marketing management: global perspective, Indian context
SN  - 9781259026416
U1  - 658.8 
PY  - 2015///
CY  - N. Delhi
PB  - McGraw-Hill Education
KW  - Management
KW  - Marketing management
ER  -