TY  - BOOK
AU  - Panda, Tapan K. 
TI  - Product and brand management 
SN  - 9780199460496
U1  - 658.827 
PY  - 2016///
CY  - New Delhi
PB  - Oxford University Press
KW  - Management
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -