TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
TI  - MKTG principles of marketing: a South-Asian perspective
SN  - 9788131520345
U1  - 658.8 
PY  - 2016///
CY  - Delhi
PB  - Cengage Learning India
KW  - Marketing
KW  - Marketing-Management
KW  - Marketing-Opportunities
N1  - Includes index
ER  -