TY  - BOOK
AU  - Capon, Noel
AU  - Singh,  Siddharth Shekhar 
TI  - Essentials of managing marketing 
SN  - 9788126548514
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Marketing- management
N1  - Includes index
ER  -