TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.8342 
PY  - 2017///
CY  - Noida
PB  - Pearson India
KW  - Consumer behaviour
KW  - Consumer judgment
KW  - Managerial decision making
N1  - Includes index
ER  -