TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Consumer behaviour: the Indian context
SN  - 9789332586499
U1  - 658.8342 
PY  - 2017///
CY  - Noida
PB  - Pearson Education
KW  - Consumer behaviour
KW  - Consumer judgment
KW  - Consumer memory
KW  - Managerial decision making
N1  - Includes index
ER  -