TY  - BOOK
AU  - Mahajan,  Gautam 
TI  - Total customer value management: transforming business thinking
SN  - 9788132103127
U1  - 658.812  
PY  - 2011///
CY  - New Delhi
PB  - Sage Response 
KW  - Management
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -