TY  - BOOK
AU  -  Kumar S. Ramesh
TI  - Conceptual issues in Consumer behaviour: :the Indian context
U1  -  658.8342 
PY  - 2004///
CY  - Delhi
PB  - Pearson education pte. ltd.
KW  - Consumers
KW  - Customer relation
N1  - Includes bibliographical references
ER  -