TY  - BOOK
AU  - Kotler, Philip,
AU  - Keller, Kevin Lane
AU  - Chernev, Alexander
AU  - Sheth, Jagdish N.
AU  - Shainesh, G.
TI  - Marketing management
SN  - 9789356062665
U1  - 658.8 
PY  - 2022///
CY  - Noida
PB  - Pearson India
KW  - Manufacturing demand
KW  - Manufacturing economy
KW  - Marketing management
N1  - Includes index & a Indian case studies
ER  -