TY  - BOOK
AU  - Kumar, S. Ramesh
AU  - Krishnamurhty, Anup
TI  - Advertising, brand and consumer behaviour:  the Indian context
SN  - 9788119896240
U1  - 659.10954 
PY  - 2024///
CY  - Noida
PB  - Pearson India
KW  - Advertising & public relations
KW  - Consumer behaviour
N1  - Includes index
ER  -