TY  - BOOK
AU  - David A. Aaker
AU  - Moorman, Christine
AU  - Islam, Jamid ul
AU  - Rahman, Zillur
TI  - Strategic market management:  an Indian adaptation
SN  - 9789354243387
U1  - 658.8 
PY  - 2022///
CY  - New Delhi
PB  - Wiley
KW  - Management & public relations
KW  - General management
KW  - Marketing
N1  - Includes index & appendix
ER  -