TY  - BOOK
AU  - Brown, David M and Thompson Alexander
TI  - Essentials of marketing : Theory and practice for a marketing career
SN  - 9780367773427
U1  - 658.8 
PY  - 2023///
CY  - Abingdon
PB  - Routledge
KW  - MBA
KW  - Marketing communications
KW  -  Marketing management
N1  - Include Index
ER  -