TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Parsons, Leonard J.
TI  - Marketing management:strategy and cases
SN  - 0-471-52193-0
U1  - 658.8 
PY  - 1990///
CY  - New York
PB  - John Wiley
KW  - Marketing- Management
KW  - Sales- Management
KW  - Services marketing
N1  - Includes index
ER  -