TY  - BOOK
AU  - Baker, Michael J. ed.
TI  - Marketing book
SN  - 81-7649-093-8
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Viva books
KW  - Management
KW  - Market segmentation
KW  - Marketing
N1  - Includes bibliographical references and index; Ahuja
ER  -