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41.
Marketing management by Philip Kotler, Keven Lane Keller by
  • Kotler, Philip
  • Keller, Keven Lane [Auth.]
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: Noida Pearson Education India 2016
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.8 KOT.

42.
Marketing management: global perspective, Indian context by V S Ramaswamy, S. Namakumari by
  • Ramaswamy, V S
  • Namakumari, S [Auth.]
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: N. Delhi McGraw-Hill Education 2015
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.8 RAM, ...

43.
Consumer behaviour: includes online buying trends by Dinesh Kumar by
  • Kumar, Dinesh
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: N. Delhi OUP India 2015
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.8342 KUM, ...

44.
Product and brand management by Tapan K. Panda by
  • Panda, Tapan K
Edition: 1st edition
Material type: Text Text
Language: English
Publication details: New Delhi Oxford University Press 2016
Availability: Items available for loan: National Institute of Technology, Silchar (10)Call number: 658.827 PAN, ...

45.
MKTG principles of marketing: a South-Asian perspective by Charles W. Lamb and [et. al.] by
  • Lamb, Charles W
  • Hair, Joseph F. Sharma, Dheeraj McDaniel, Carl [Auth.]
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Delhi Cengage Learning India 2016
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.8 LAM, ...

46.
Handbook of financial engineering edited by Constantin Zopounidis, Michael Doumpos, Panos M. Pardalos by
  • Doumpos, Michael Pardalos, Panos M [Ed.]
Series: Springer Optimization and Its Applications, 18
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York Springer 2008
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.80954 HAN.

47.
Art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns by Ian Dodson by
  • Dodson, Ian
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi Wiley India 2017
Availability: Items available for loan: National Institute of Technology, Silchar (3)Call number: 658.83 DOD, ...

48.
Essentials of managing marketing by Noel Capon and Siddharth Shekhar Singh by
  • Capon, Noel
  • Singh, Siddharth Shekhar [Auth.]
Edition: 1st
Material type: Text Text
Language: English
Publication details: New Delhi Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.8 CAP, ...

49.
Marketing toolkit by Noel Capon and Siddharth Shekhar Singh by
  • Capon, Noel
  • Singh, Siddharth Shekhar [Auth.]
Edition: 1st
Material type: Text Text
Language: English
Publication details: New Delhi Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.8 CAP, ...

50.
Managing marketing: a concise approach by Noel Capon and Siddharth Shekhar Singh by
  • Capon, Noel
  • Singh, Siddharth Shekhar [Auth.]
Edition: 1st
Material type: Text Text
Language: English
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: National Institute of Technology, Silchar (2)Call number: 658.8 CAP, ...

51.
Retail management by J. K. Nayak, Prakash Dash by
  • Nayak, J. K
  • Dash, Prakash [Auth.]
Edition: 1st edition
Material type: Text Text
Language: English
Publication details: Delhi Cengage Learning 2017
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.87 NAY, ...

52.
B2B marketing by Michael D Hutt, Dheeraj Sharma, Thomas W Speh by
  • Hutt, Michael D
  • Sharma, Dheeraj Speh, Thomas W [Auth.]
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Cengage 2014
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.827 KOT, ...

53.
MR marketing research: a South-Asian perspective by Tom J. Brown, Tracy A. Suter, Atanu Adhikari by
  • Brown, Tom J
  • Suter, Tracy A. Adhikari, Atanu [Auth.]
Material type: Text Text
Language: English
Publication details: Delhi Cengage 2016
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.83 BRO, ...

54.
Darwin's brands: adapting for success by Anand Halve by
  • Halve, Anand
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: N. Delhi SAGE Response 2012
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.827 HAL.

55.
Profitable customer engagement: concept, metrics and strategies by V Kumar
Edition: 1st edition
Material type: Text Text
Language: English
Publication details: New Delhi Sage Publication 2013
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.812 KUM.

56.
Total customer value management: transforming business thinking by Gautam Mahajan by
  • Mahajan, Gautam
Edition: 1st edition
Material type: Text Text
Language: English
Publication details: New Delhi Sage Response 2011
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.812 MAH.

57.
Marketing management by Philip Kotler, Keven Lane Keller by
  • Kotler, Philip
  • Keller, Keven Lane [Auth.]
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: Noida Pearson Education India 2016
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.8 KOT.

58.
Marketing management by Philip Kotler by
  • Kotler, Philip
  • Keller, Kevin Lane [Auth.]
  • Chernev, Alexander [Auth.]
  • Sheth, Jagdish N [Auth.]
  • Shainesh, G [Auth.]
Edition: 16th ed.
Material type: Text Text
Language: English
Publication details: Noida Pearson India 2022
Availability: Items available for loan: National Institute of Technology, Silchar (10)Call number: 658.8 KOT, ...

59.
Marketing management by Pearson Indian cases by
  • Pearson
Edition: 2nd ed
Material type: Text Text
Language: English
Publication details: Noida Pearson India 2024
Availability: Items available for loan: National Institute of Technology, Silchar (10)Call number: 658.8 PEA, ...

60.
Essentials of marketing by David Brown and Alex Thompson Theory and practice for a marketing career by
  • Brown, David M and Thompson Alexander
Material type: Text Text
Language: English
Publication details: Abingdon Routledge 2023
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.8 BRO.

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