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1.
Consumer behavior by Leon G Schiffman, Joseph Wisenblit, S Ramesh Kumar by
  • Schiffman, Leon G
  • Wisenblit, Joseph Kumar, S Ramesh
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Noida Pearson India 2017
Availability: Items available for loan: National Institute of Technology, Silchar (10)Call number: 658.8342 SCH, ...

2.
Consumer behaviour: the Indian context by S. Ramesh Kumar by
  • Kumar, S. Ramesh
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Noida Pearson Education 2017
Availability: Items available for loan: National Institute of Technology, Silchar (10)Call number: 658.8342 KUM, ...

3.
Conceptual issues in Consumer behaviour :the Indian context by S. Ramesh Kumar by
  • Kumar S. Ramesh
Material type: Text Text
Language: English
Publication details: Delhi Pearson education pte. ltd. 2004
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.8342 KUM.

4.
Advertising, brand and consumer behaviour by S. Ramesh Kumar; Anup Krishnamurhty the Indian context by
  • Kumar, S. Ramesh
  • Krishnamurhty, Anup [Auth.]
Material type: Text Text
Language: English
Publication details: Noida Pearson India 2024
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 659.10954 KUM, ...

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